Ispera protects brand investments and ensures that campaign briefs are followed through a secure and straightforward process. When a brand decides to work with an influencer, they agree on what the influencer needs to do.
The technology behind Ispera holds the payment securely until the influencer delivers the work as agreed. If the work meets the brand's requirements, the payment is then released to the influencer.
This approach guarantees that brands only pay for work that meets their standards, making collaborations more reliable and straightforward.
Benefits of Ispera for Brands
Deal Security
Ispera ensures brands only pay for content that's delivered as agreed, using a secure process that holds funds until project completion. This means no risk of lost investment on undelivered content.
Anti Dispute architecture
The platform allows for detailed campaign briefs, ensuring clear expectations. If deliverables don't match, brands can recover their investment, offering a layer of financial protection.
Mediator System
Should disputes arise, impartial third-party mediators review the case, ensuring fair and transparent resolution based on the agreed terms. This system maintains trust and fairness in all transactions.
How It Works
1
Connect with Influencers
Start by identifying and reaching out to potential influencers who align with your brand's values and campaign goals.
2
Secure the Deal
Utilize Ispera technology to hold funds securely, ensuring that payment is only released once content delivery meets the agreed terms.
3
Monitor Deliverables
Keep track of the content development process, ensuring it aligns with your campaign’s brief and standards.
4
Resolve Disputes
Should there be any discrepancies, our impartial mediator system will fairly resolve them based on the agreed criteria.
5
Finalize and Flourish
Approve the delivered work to complete the transaction, cementing successful partnerships and paving the way for future collaborations.
Community Validation
Ispera enhances brand security by incorporating a community validation system where randomly selected mediators, incentivized by Ispera, address non-compliance issues in content. These mediators, chosen based on language skills and relevance to the dispute, respond to factual questions about the content, directly related to the brief. This QCM (Multiple Choice Questions) process ensures decisions are based on a consensus, determining fairly who is in the right. This adds a robust layer of quality assurance, offering brands an additional safeguard against non-compliant content.
IP Rights Clarity
Ispera ensures transparent agreements on intellectual property rights by allowing brands and influencers to negotiate the transfer of commercial rights for content, such as videos. This feature enables brands to potentially reuse content on social media or websites. The option for rights transfer must be mutually agreed upon and, once selected, a legal proof of rights transfer is automatically generated through Ispera's integrated partner. These documents serve as legal evidence in case of disputes, providing both parties with a clear, enforceable agreement on content usage.
Real Solutions, Real Impact:
Discover true stories from brands and influencers who've navigated challenges in collaboration - issues that were smoothly resolved or entirely avoided through Ispera. From ensuring content aligns perfectly with campaign briefs to safeguarding payments until deliverables are met, Ispera stands as a beacon of security and transparency in the influencer marketing world.
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